Stepping into Benson Boone's Magical Mystical World with JBL's new bluetooth earbuds.
ABOUT THE PROJECT
Part music video, part commercial, we teamed up with Havas and JBL to dive into Benson Boone’s Mystical Magical world, crafting a love letter to artistic expression and showing how sound fuels his creativity, from quiet inspiration to the big stage.
DESIGN DEVELOPMENT
With the concept locked, we went back to art school, experimenting with everything from hand-painted textures to stylized animation that matched Benson’s incredible energy. Every frame was treated like its own piece of art, blending both 3D and 2D motion design along with frame-by-frame animation into one constantly evolving visual world. We scanned real paper and paint textures, bringing handmade elements into the digital process to give the film a raw, crafted feel. The final result fuses live action and illustration into a colorful, ever-shifting visual ride.
SELECTED SCENES
CREDITS
Studio - Mayda
Brand - JBL
Creative Director - Ben Smith
Animation Director - Lisha Tan
Motion Designer - Chris Caswell, Andreas Berglund, Gur Margalit, Marcos Silva