LOADING
Portfolio

JBL Benson

Client JBL
Year 2025
Project Commercial
Stepping into Benson Boone's Magical Mystical World with JBL's new bluetooth earbuds.
ABOUT THE PROJECT
Part music video, part commercial, we teamed up with Havas and JBL to dive into Benson Boone’s Mystical Magical world, crafting a love letter to artistic expression and showing how sound fuels his creativity, from quiet inspiration to the big stage.

DESIGN DEVELOPMENT

SELECTED SCENES

CREDITS
Studio - Mayda
Brand - JBL
Creative Director - Ben Smith
Animation Director - Lisha Tan
Motion Designer - Chris Caswell, Andreas Berglund, Gur Margalit, Marcos Silva