This concept project was created for Salomon S/Lab as a visual campaign to promote the XT-6 trainer. The idea was to present the shoe in a way that felt cinematic and contemporary, moving away from standard product imagery and towards something more atmospheric and expressive.

Overall, the project explores how fashion, sport, and cinematic visual language can come together to present a technical running shoe in a more compelling way. The aim was not just to showcase the product, but to create a mood around it, highlighting the XT-6 as both a performance tool and a design icon.